How to Win an Election” is an ancient Roman guide for campaigning that is as up-to-date as tomorrow’s headlines

Mamos Media

An Ancient Guide for Modern Politicians.” How to Win an Election” is an ancient Roman guide for campaigning that is as up-to-date as tomorrow’s headlines.
This book was also part of the recommended reading list of textbooks in one of my classes. The writer Quintus Cicero lived in the old Roman Republic circa 104BC- 43BC during the ancient political giants like Julius Ceasar and Pompey. It has been a very excellent read. However, I ended up realizing it had much timeless wisdom in it. I was especially juxtaposing it to the American and African political environment.
In 64 BC, when idealist Marcus Cicero, Rome’s greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters.
Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)–and as relevant today as when it was written.
A little-known classic in the spirit of Machiavelli’s “Prince,” “How to Win an Election,” is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.
Every election cycle, we are asked to make monumental decisions about which people and policies should control our country. We have to sort through a barrage of information to arrive at our selections. Often, we pick the candidate who breaks through the noise with a message that resonates with us. The politicians that prevail politicians are excellent storytellers.
Candidates are running for office work hard to reduce the complexities of the modern world into simple, soundbite-friendly stories. They invoke heroes and villains, fear and hope. As sophisticated readers and voters, we understand the power of a story to inspire, persuade and even manipulate people in ways that can be hard to recognize. So in this particularly story-rich election cycle, we set out to make good books that look past the latest debate zingers and campaign-trail gaffes that dominate political coverage and focuses on how storytelling serves as the foundation of successful modern campaigns.
The result is this book. One of the most influential political strategists in recent history, the author, explains how it works. However, the author burned out on campaigns and increasingly realized the oversimplification and negativity at the heart of modern campaigning as a leading contributor to the toxic political climate in which we now live.
In this book, the author reveals the storytelling strategies used by Julius Ceasar with openness and candor. Doing so lays bare the fundamental narrative strategies that remain at the core of today’s presidential campaigns. However, Mr. author Quintus Cicero believes that the power of storytelling has a dark side that voters should be more aware of. His new message is a warning to all citizens: You are being manipulated, and our democracy relies on our ability to see that.
It appears that most African and American political campaigns were borrowed from this book. They made many promises they were sure they could not keep but have only lived up to those promises that benefitted them. Even in the US, Democrats and Republicans seem to use political strategies straight from this book. Over 2000 years later, politics in democracies are still playing by the same rules—the art of politics.

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